The saying is, “Build a better mousetrap and they will come.” But the reality is, if nobody has heard of your mousetrap — your game — nobody will come, no matter how enticing the cheese. And that’s where marketing comes in. Intended for game developers with little or no budget and little or no knowledge of marketing, this webinar will teach you the fundamental tools you need to market your game. You will learn how to create a solid marketing plan.

Michael (MJ) John

MJ is an industry veteran who has designed commercial video games for close to twenty years, He has a wide range of design credits, including the original Spyro the Dragon games on Playstation 1 and the PSP classic Daxter. He has consulted for Sony, 2K Games and others and is a regular speaker at conference and academic venues like GDC, DICE, USC, Carnegie Mellon, UC Santa Cruz and the University of Washington.