Gamer Segmentation Report [NPD, 2018/2019]16 Oct 2019
The 2018/2019 Gamer Segmentation Report gives a holistic picture of US gamers. It includes six unique gamer profiles based on behavioral segmentation, and it also includes platform and demographic audience profiles. The report covers participation in gaming and gaming related activities such as esports and streaming. Data for the report comes from an NPD survey of 5,000 active US gamers ages 2+ who play across mobile, console/handheld, and PC.