As an advocacy organization for game developers, the IGDA diligently monitors issues that may restrict a developer’s ability to create and distribute his or her work. After reviewing the Trademark filing and subsequent conduct by King Inc. in relation to its popular game, ‘Candy Crush Saga,’ we feel we should comment.

While we understand and respect the appropriate exercise of Trademark rights, King’s overreaching filing in its application for the Trademark for its game “Candy Crush Saga,” and its predatory efforts to apply that mark to each separate word contained in that name, are in opposition to the values of openness and cooperation we support industry wide, and directly contradict the statement King’s CEO, Riccardo Zacconi, made on 27 January (http://about.king.com/about/our-approach-to-ip). Our Business and Legal Special Interest Group will be providing a more comprehensive analysis of this issue from its perspective soon.