Games for Good – ITN / IGDA Programme

ITN Productions Industry News and the International Games Developers Association (IGDA) are co-producing ‘Games for Good’, a news-style programme that aims to raise awareness and understanding of how games can be a force for good and the day-to-day benefits of gaming, particularly at this time.

As an industry often labelled with negative perceptions, the collaborative programme will look at the role that developers play, and the achievements being made by them and their companies. Anchored by an ITN Productions Industry News reporter the programme will feature interviews with IGDA industry leaders and the career opportunity and development initiatives to inspire the next generation of developers and make the world a better place. 

‘Games for Good’ will shine a spotlight on the passionate creative people working in development – who care for their players – and display the international and collaborative scope of the industry as a force for good; the IGDA has over 120 chapters covering all five continents.

The programme will premiere at Devcom, 23rd-27th August 2021. The programme will combine key sector interviews, news items and sponsored editorial profiles and will form part of an extensive communications campaign featuring IGDA members and professional partners. 

Renee Gittins, Executive Director of International Game Developers Association said: It is more important than ever to show that video games can help uplift, educate, and connect in a world where many are struggling. Video games and game development offer rich educational and career opportunities to our next generation of creators, so we are excited to work with ITN to highlight the good of games for the world.

Elizabeth Fisher-Robins, Head of ITN Productions Industry News said: “We are delighted to be making a programme with the International Game Developers Association to show how games are a force for good in these troubling times, highlight the industry opportunities and career developments and encourage the next generation.”

For further information, or to participate in the programme, please contact: James Linden, Head Programming Director: James.Linden@itnproductions.com or Ben Kingshott, Programming Director, ITN Productions Industry News: ben.kingshott@itnproductions.com