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27 Feb 2020

PRwithBrains Webinar – How to Rock Games PR: GDC 2020 Edition

PRwithBrains Webinar - How to Rock Games PR: GDC 2020 Edition
PRwithBrains Webinar – How to Rock Games PR: GDC 2020 Edition

27 February 2019 | 4 pm EST

You’ve sweated blood building your startup, now it’s time to tell the world. What to do? In this session, Bill Lessard gives you the tools you need to launch. Included in the discussion will be how to craft a narrative, what reporters look for when deciding to write about a game and what you can learn from reverse-engineering the success of AAA game publishers like Epic Games and Electronic Arts and indies like Devolver and Ninja Theory. Also, for those of you looking to make an impact at GDC even if you don’t have a booth or a meeting space, we will show you how to get out in front of the pack with thought leadership pieces and other techniques. There will be a Q&A at the end and, if time allows, the opportunity for a startup to have their media pitch evaluated.


Bill Lessard/President & Creative Director, PRwithBrains

Author, entrepreneur and media expert, Bill Lessard has executed thousands of successful media campaigns. He loves startups, and big companies that think like startups. His clients have been featured in the New York Times, the Wall Street Journal, CNBC, Bloomberg News, NPR, the Washington Post and thousands of other mainstream and specialty outlets. His games clients have been featured in Kotaku, Gamasutra, 80 LEVEL, IGN, among other outlets. He has also hosted PR workshops and been a mentor for Techstars, 500 Startups, Twilio and FOOD-X, a food-tech incubator. For more information, visit: www.prwithbrains.com.

This webinar will be streamed on the IGDA Twitch Channel (Free). No RSVP is required.





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