Meet AppGallery from Huawei: one of the top three app global app distribution platforms. AppGallery offers a wide variety of global and local apps across categories including navigation and transport, news, social media, finance, entertainment, and others. It’s available in more than 170 countries and regions with over 580 million global monthly active users and 6 million registered developers. Although it was originally built into Huawei’s 730 million devices ecosystem, AppGallery welcomes players from everywhere and works across all Android devices, making it one of the most accessible and exciting app marketplaces for developers today. *

In this four-piece series, we dive into why AppGallery is a solid choice for developers and gamers and what benefits are waiting for you on the platform.

What makes AppGallery different

Since its launch in 2018, AppGallery has seen uninterrupted growth, firmly establishing itself as one of the world’s top three app marketplaces. Serving over 580 million monthly active users – with a 10% increase outside of China in the past 12 months – AppGallery continues to offer a wide range of popular global games and local apps that make life more convenient for users. Due to this point, by the end of 2022, consumers’ satisfaction with apps availability (NSS: Net Satisfaction Score) has achieved a growth of over 23%.

We constantly work on collaborations with the world’s top brands and gaming developers. This is to ensure that consumers are given unique and smart experiences and have access to some of the most trending mobile games. Gamers will be spoilt for choice on AppGallery. The availability of in-demand games supported by generous user offers demonstrates the platform’s capacity to cater to the diverse preferences of gamers in the European region.

In addition, we regularly run seasonal campaigns offering exclusive promotions to make it even more enticing. They include discounts with app downloads, rebates on in-app purchases and even exclusive gift packs and bonuses that help them stay ahead in the game they are playing. AppGallery also runs yearly Game Fest campaigns to encourage users to explore new ways to play on the platform with a series of exclusive benefits, provided by our partners.

Figure 1. Examples of some seasonal campaigns from AppGallery

Not only Huawei users can take advantage of all these benefits. Just last year alone, we saw an increased interest in AppGallery among other Android users. Thanks to the inclusive nature of the platform, non-Huawei users can easily gain access to AppGallery. There are only a few steps to get AppGallery on your Android device: you need to download and install AppGallery from its website, install HMS Core from AppGallery and create Huawei ID for downloading apps and games.

Unwavering full-stack support for developers through collaborative partnerships

As a developer you may wonder, is it profitable to bring your products to AppGallery? We provide a rich array of tools, capabilities and other resources at your disposal. You can ask more than 6 million Huawei-registered developers how, thanks to AppGallery, they grew their business in new and unprecedented ways. Moreover, we have strong interconnected integration and HMS Core capabilities available, as well as a dedicated technical support team: more than 2,000 experienced operations, marketing, technical and compliance personnel in key global regions such as Europe, the Middle East, Asia Pacific, and Latin America. Thanks to that, we help global developers understand the market and provide diversified localization services, and truly solve problems in localized operations.

We also provide a favourable revenue-sharing model and abundant marketing resources to accelerate the commercial monetization of global developers. According to Business of Apps, 79% of game apps use IAP for monetization and IAP accounts for 48.2% of mobile app earnings. This is why the IAP revenue sharing proportion provided by Huawei for developers is higher than the industry average, thereby benefiting developers in the long run.

Best Alternative App Store

Figure 2 AppGallery was named “Best Alternative App Store” at Mobile Games Awards 2023; London, May 2023

As a cherry on top and an acknowledgement of AppGallery’s commitment to users and developers, this year AppGallery has won ‘Best Alternative App Store of the Year’ at the Mobile Games Awards. We are immensely proud and honoured to win this award, as it is a critical milestone in the recognition of our growth and dedication to partners and users, but also a prestigious recognition that celebrates the very best in mobile.

We are continuously providing users with wide availability of apps and not limiting accessibility based on ecosystems. By staying open and transparent, we will continue to protect the interest of users and build strong and collaborative partnerships with developers to ensure the flourishing development of the ecosystem. Many countries and regions are calling for a third-level mobile ecosystem, hoping to have more choices. This is one of the reasons why Huawei has been able to achieve growth in app distribution. In the future, AppGallery also hopes to join hands with more Chinese developers to set sail and embark on a global journey.

In the next article, we will dive into more specific reasons why it pays off to bring your games to AppGallery.

You can visit AppGallery at: https://appgallery.huawei.com/Featured

*Non-Huawei Android users can get AppGallery in 3 simple steps: First, download AppGallery from its website, then install the HMS Core app available in AppGallery. Finally, choose “Log in to HUAWEI ID” to register for a HUAWEI ID account, by tapping on the “Me” button at the right bottom of the AppGallery home page.