LAUNCH: Programme premiere on 27^th August 2021 at 3pm BST / 4pm CEST / 7am PDT on the main stage at devcom.

International Games Developers Association (IGDA) and ITN Productions Industry News launch a bespoke co-production to raise awareness of the gaming industry and the importance of gaming in society today.

Anchored by ITN Productions presenter Michael Underwood, Games for Good showcases how games are not only for entertainment but are increasingly being used for education and social and environmental impact. The programme features interviews with industry leaders discussing how the perception of gaming has changed dramatically in recent years. Renee Gittins, IGDA Executive Director joins the programme to discuss the important work going on in the industry, the exciting career opportunities and development initiatives inspiring the next generation of developers and the future of the gaming industry.

Creating an inclusive culture is at the forefront of IGDA’s values, to support both the sector and gamers alike. In a special news item for the programme, ITN Productions reporter Nick Thatcher talks to volunteers from IGDA’s Accessibility Special Interest Group (SIG) to learn more about how they are improving accessibility of games.

In a studio interview, Michael Underwood talks to Susanna Pollack, Games for Change President, a not-for-profit organisation helping to make a difference through games and immersive media. Susanna reveals how Games for Changes are supporting the younger generation and how video games help to create change.

Games for Good shines a spotlight on the passionate creative people working in development – who care for their players – and display the international and collaborative scope of the industry. Games developer Ubisoft Future Games of London, talk to reporter Oruj Defoite to show how they are changing industry perceptions by encouraging their players to give back to the planet.

The video games sector is growing rapidly in Serbia and games developer Nordeus are at the forefront of the revolution. In an interview Milan Jocoić and Miloš Đuričanin explain how Nordeus are working closely with the local community and helping the country’s growth.

Video games today are so much more than the players spending all their time in front of a screen. At NCsoft/ArenaNet there’s a strong ethos behind their games that puts building communities front and centre, emphasises inclusivity and fosters understanding at the heart of their created world.

Renee Gittins, CEO of IGDA said: “We are so excited to share the power of change, collaboration, and career opportunities that are part of games and the game industry. It has been an honor to work with ITN Productions on the “Games for Good” Programme and we know it will shine a bright light on the positive impact of the game industry.”

Nina Harrison-Bell, Head of ITN Productions Industry News said: “We are excited to be partnering with IGDA to make a programme which demonstrates how games can be a force for good in society.  Gaming often receives negative attention and Games for Good explores how gaming is addressing real-world challenges from climate change awareness to upskilling the next generation.”

Games For Good will preview on the devcom and gamescom platforms w/c 23^rd August 2021 and officially launch on 27th August 2021 at 3pm BST on the main stage at devcom and will be available to view on demand on IGDA’s website here: https://igda.org/games-for-good-itn-igda-programme/

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About ITN Productions Industry News

ITN Productions produces bespoke creative and commercial content for broadcasters, businesses, brands, rights holders and digital channels. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news-style programme format, including interviews, news items and sponsored editorial profiles. For more information visit: www.itnproductions.co.uk

About International Game Developers Association

The International Game Developers Association (IGDA) is the world’s largest non-profit membership organization serving all individuals who create games. The mission of the IGDA is to support and empower game developers around the world in achieving fulfilling and sustainable careers.

As an international organization, the IGDA is a San Fransisco, CA.-based 501(c)6 non-profit professional association and a global network of collaborative projects and communities of individuals from all fields of game development – including programmers and producers, designers and artists, as well as writers, business people, QA team members, localization experts, and everyone else who participates in any way in the game development process. The IGDA brings together developers at key industry conferences, and in over 150 Chapters and Special Interest Groups (SIGs), to improve their lives and their craft. For more info, please visit https://www.igda.org.